Free Essay: Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader). I was so impressed by this book specially with the case study of CavinKare which I would like to share with you guys today.(Basicall Iwant to. To download CavinKare – The Small ‘Big’ Company case study (Case Code: MKTA) click on the button below, and select the case from the list of available .

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Chat with us Please leave your feedback. He named his shampoo as Chik after his father-Chinni Krishan. This case study was compiled from published sources, and is intended to be used as a basis for class discussion. Could CavinKare become a Nirma and successfully take on a well-entrenched multi-national company like Hindustan Lever?

Meera Herbal powder was actually not our idea. Ranga who cavinkaree a background in stury got involved with his team for reformulation and finally managed to bring out 50 paise shampoo sachet.

This gave birth to Meera shampoo which is a huge hit in market today.

CavinKare – The Small ‘Big’ Company

Basicall Iwant to cover the whole book here: The rural people preferred soap to shampoo. He started Chik India as a small partnership firm.

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Your email address will not be published. Sleek i-Divine Arabian Night To establish his marketing network he decided to invite people with no marketing experience in FMCG products as being new to FMCG they would be working on his norms and more than experience the passion was required in this field. That was the question which cavinkkare pondered over as drew to a close. Food is a stduy market: Ranga saw small enterprises selling single use packet pickle which was packed in unhygienic polythene packs with high level of microbial contamination.

Yet I was confident of sgudy success. CavinKare also operates in food market. In the last two to three years, our market share has come down though we are growing. In AP he launched Meera with Reetha and in Tamil Nadu he launched it with Shikakai, in Kerala he launched Meera with Hibiscus and in Cavvinkare he launched a low-cost version called Karthika with a mixture of herbs that are preferred by the people there.

Shaw Wallace already had a herbal product but it was marketed very poorly. That was a defining moment for me. We have executed innovative ideas as well.

Cavinkare private limited case study Essay – Free Papers and Essays Examples

He felt liquid can be packed in sachets as well. Each idea of ours was rewarded by our customers. I also became one of the Foundation’s founder members. But that was not enough for Mr. Learn how your comment data is processed.


My father, Chinni Krishnan, an agriculturist, was also into pharmaceutical business. So if six 8 ml sachets cost Rs6 a bottle of 50 ml will cost around Rs To begin with he rented a house-cum-office for Rs per month and a factory space for Rs per month and a shampoo-packing machine for Rs CavinKare in Pickle Market: CavinKare in Perfume Market: Ranganathan’s Ranganathan father, Chinni Krishnan had an entrepreneurial streak in him.

Finally a pickle packing machine was developed along with a process that could deliver zero microbial infestation and Chinni pickle got introduced into the market. We decided to come out with a Rs 10 pack Spinz. Teamwork is the main reason for our success. The usage was very low despite being aware of shampoo market because of the price constraints. We are the second largest player in the market in this.

Our market share increased and inwe became the numero uno in South India. Looking at this scenario Mr. We sell close to 5, tonne of pickles per annum.